Check your own
What makes a
good site to promote
What makes a
bad site to promote
Search Engines and Directories
What Not To Do
Important Search Engines and Directories
search engines are:
AOL, Excite, Google, Inktomi, Looksmart, Lycos, Hotbot, MSN, Netscape,
All the Web, BBC, CNN, Dogpile, Entireweb, E-spotting, Euroseek,
Freeserve, Go, Goo, ICQit!, Infoseek, iWon, Mirago, NBCi, NTL, Overture,
Splut, Teoma, Terra, UK Directory, Web Crawler, WhatUseek.
Search Engine Registration Fees
Not much more
than 2 years ago most search engine registrations were free. Yahoo lead
the way of making companies pay for registration followed by most of the
popular search engines. Once registration fees became the norm,
registration fees were hyped, often by increases of 100% a year. Yahoo are
currently the most expensive with an "Annually recurring" fee of GBP£199
or US$299. This now means if you want five of your pages promoted on the
top ten search engines it can easily cost GBP£4000+ or US$6000 a year with
not guarantee of being anywhere near page one. If you run a worldwide "Pay
per click" campaign on just one search engine like Google's "Adwords" if
could easily cost US$20,000 per month. Ad up all the other "Pay per Click"
or "Sponsored" page one listings on the top 10 search engines and you
could easily spend well in excess on six figures a year.
What Not To
- not generally a good idea as you could easily get your website banned
because most top search engines can recognise them and so do their
editors. Another good reason to avoid cloaking pages are the website
companies that use them. Often they convince you it is the latest
technology that works without being noticed, blinding you with science.
But the real reason they want you to use them is because it is less work
for them, promoting a page on their network with just your keyword phrases
on it, and they keep control of your traffic. They promote the
cloaking page, usually badly but regularly get one or two page one
listings out of five keyword phrase (We get an average of over 100 page
one rankings with 5 keyword phrases). They then use this as an example of
their "success" but if you complain and decide not to renew your traffic
is suddenly terminated. We regularly get customers that have had bad
experiences from some of our competitors.
Do not try to
promote sites that are still under construction or have broken links.
There are all checked now and you will not get listed by many search
Do not have
text the same colour as the background.
Do not have
any hidden text, it is very easy to spot.
Do not use
capital letters in your descriptions, meta tags, etc, unless necessary.
Do not leave
out important contact details such as your name and address. Unless you
want to be viewed as being dodgy.
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