Website Promotion

Suppliers of surgical masks Website Promotion

SARS Information DIY Guide

surgical suppliers FAQ

Sugical Masks Special Offers

Suppliers Courses & Training

Suppliers of surgical masks Order Form

 

Company Information

manufacturers and suppliers of surgical masks. Contact Details

Suppliers of surgical masks. Terms

 

Other Information

masks Links

surgical suppliers Search Engine List

 

Home Page

  

 

 

 

 

 


 

 

Website Promotion l Courses & Training l Order l Contact l FAQ l DIY l Email

 

Website Promotion Special Offer

 

Website Promotion Design and Publish Offer

WEBSITE PROMOTION DIY GUIDE

 

Overview

Check your own rankings

Check your competitors ranking

What makes a good site to promote

What makes a bad site to promote

Promoting difficult websites

Meta Tags

Copy

File Names

Keywords and Keywords Phrases

Description

Hyperlinks

Important Search Engines and Directories

Registration Fees

Other Tips

What Not To Do

  

Important Search Engines and Directories

Important search engines are:

Alta Vista, AOL, Excite, Google, Inktomi, Looksmart, Lycos, Hotbot, MSN, Netscape, ODP, Yahoo.  

Other major search engines:

About, Ah-Ha, All the Web, BBC, CNN, Dogpile, Entireweb, E-spotting, Euroseek, Freeserve, Go, Goo, ICQit!, Infoseek, iWon, Mirago, NBCi, NTL, Overture, Splut, Teoma, Terra, UK Directory, Web Crawler, WhatUseek.

 

Search Engine Registration Fees

Not much more than 2 years ago most search engine registrations were free. Yahoo lead the way of making companies pay for registration followed by most of the popular search engines. Once registration fees became the norm, registration fees were hyped, often by increases of 100% a year. Yahoo are currently the most expensive with an "Annually recurring" fee of GBP199 or US$299. This now means if you want five of your pages promoted on the top ten search engines it can easily cost GBP4000+ or US$6000 a year with not guarantee of being anywhere near page one. If you run a worldwide "Pay per click" campaign on just one search engine like Google's "Adwords" if could easily cost US$20,000 per month. Ad up all the other "Pay per Click" or "Sponsored" page one listings on the top 10 search engines and you could easily spend well in excess on six figures a year.

 

Other Tips

Most top search engines want quality website to be returned on search results so shape up because poor sites are being marked down.

Update your site regularly, even if you just move a space along a line a little. This is noticed by spiders. Websites that have not been updated for a while can get categorised as being dormant. Read the "Submission Guidelines" on the search engines. They all have them and they tell you what to do and what not to do to get listed. You can learn a lot from them like how to avoid deleting your website instead of resubmitting it!

Website Promotion - Yahoo Search Engine Results

What Not To Do

Cloaking Pages - not generally a good idea as you could easily get your website banned because most top search engines can recognise them and so do their editors. Another good reason to avoid cloaking pages are the website companies that use them. Often they convince you it is the latest technology that works without being noticed, blinding you with science. But the real reason they want you to use them is because it is less work for them, promoting a page on their network with just your keyword phrases on it, and they keep control of your traffic. They promote the cloaking page, usually badly but regularly get one or two page one listings out of five keyword phrase (We get an average of over 100 page one rankings with 5 keyword phrases). They then use this as an example of their "success" but if you complain and decide not to renew your traffic is suddenly terminated. We regularly get customers that have had bad experiences from some of our competitors.

Do not try to promote sites that are still under construction or have broken links. There are all checked now and you will not get listed by many search engines.

Do not have text the same colour as the background.

Do not have any hidden text, it is very easy to spot.

Do not use capital letters in your descriptions, meta tags, etc, unless necessary.

Do not leave out important contact details such as your name and address. Unless you want to be viewed as being dodgy.

 

<< Back   Page 1 2 3   Next >>

 

Website promotion guaranteed page one ranking.   Website Promotion Courses and Training   Website Promotion DIY Guide

Website Promotion Wizard